Amsterdam Waves is a one stop shop for social sonic branding, from music strategy to playlist curation and production.
Some people think in pictures, others in sounds. Amsterdam Waves is in that second category. Like millions of people around the world, we soundtrack EVERY moment in our lives. Every place, every moment, everything we do has a track that enhances our experience.
With Amsterdam Waves we want to soundtrack moments, experiences and messages for brands, artists and media, cause life’s too short to be out of tune.
Sonic Design
Amsterdam Waves creates and curates playlists for brands, artists, media and corporates to reinforce other types of content, campaigns, product launches, for longer term brand building, or to enhance the ambiance of your store or restaurant.
Music Strategy
Before we start compiling songs into playlists, we take a step back and develop a music strategy. We break down the brand and its goals: what are the brand values and personality, what should the playlist do, where will it be played?
Music Curation
We rely on experience and knowledge of what’s out there, what works and what goes together. Based on the music strategy we do extensive research into the type of music and key words we’re looking for in terms of vibe, pace and genre. We then put together memorable playlists that will truly stand out from the mass, capture your brand’s identity and speak to your audience.
Playlist Management
To keep your followers interested and engaged, we can periodically update and refresh your playlists or created new ones based on data around popularity and engagement.
Amsterdam Waves is founded by Yuri Boehmer.
Having launched Amsterdam Waves as a Spotify playlist in 2018, this unique selection of refreshing, trendsetting sounds quickly gained popularity, approaching 10.000 unique listeners every month. Het Parool, Amsterdam’s leading newspaper covered it in this article:
Yuri’s roots lay in dj-ing. As Boehmer he traveled the globe for over 10 years, playing major festivals and clubs. It’s fair to say he knows his music. But equally important, he knows how to read a room and connect with the audience: when they are ready to be surprised with a fresh remix or when they’re up for a banging classic. How a music selection can energise people or slow them down. With Amsterdam Waves he carries the same energy through playlists, shaping the sound of your brand so you can connect with your audience on a deeper, more emotional level because nothing connect people like music does.
Social Sonic Branding
We feel everyone should live in a soundtrack. Make sure you tune in and send a wave here (hello@amsterdamwaves.com) 👋 to request more info or contact us via WhatsApp.
