Sonic Design
With over a decade of experience in the music industry we know exactly how to engage an audience and connect on a deeper, emotional level with an audience through sonic design.
Incorporated into the brand identity, music is a powerful tool. It can trigger memories, spark imagination and create positive associations. Music can encourage customers to feel positive and confident and even influence consumer behaviour.
Amsterdam Waves creates and curates playlists for brands, artists, media and corporates to reinforce other types of content, campaigns, product launches, for longer term brand building, or to enhance the ambiance of your store or restaurant.
Music Strategy
Before we start compiling songs into playlists, we take a step back and develop a music strategy. We break down the brand and its goals: what are the brand values and personality, what should the playlist do, where will it be played?
We have a closer look at their consumers and their state of mind: who are they, when and where are they tuning in, what is their vibe? We determine key words, themes, the length of the playlist and frequency of updates.
Only by grasping the mood of the brand and their consumers music can create long-lasting emotional connection.
Music Curation
We rely on experience and knowledge of what’s out there, what works and what goes together. Based on the music strategy we do extensive research into the type of music and key words we’re looking for in terms of vibe, pace and genre. We then put together memorable playlists that will truly stand out from the mass, capture your brand’s identity and speak to your audience.
Playlist Management
To keep your followers interested and engaged, we can periodically update and refresh your playlists or created new ones based on data around popularity and engagement.
Are you curious how sonic branding can enhance your brand experience? Send us a wave at hello@amsterdamwaves.com
